Blog
Data Strategy
Data Talent: A Powerful Weapon for Good or Evil
Revenue teams in the professional sports sales, higher education, and entertainment have a mountain of data at their fingertips. Some of this data is valuable. Some isn't. Because “data analysis” is not included in the job descriptions of most revenue leaders, these industries have looked to a new breed of data talent to help vet […]
Too Much Sales Data? Yep, it’s a thing.
Too much sales data can be costly and distracting. The big data revolution has been quietly growing for decades. Now, nearly every sales leader understands that there is untapped power in their data. However, as teams have jumped headfirst onto this bandwagon, too many of them have ignored some basic realities of selling. The end […]
Data Strategy versus Data Hoarding
Data strategy and the fan experience. When we first began working with pro sports teams, I attended a trade show session hosted by a highly regarded sports data guru. As a proponent of data strategy, I listened in. His speech enthusiastically promoted a technical product set that offered a data-driven approach to understanding the “fan […]
3 ways to leverage data science in sales organizations
Understand what data science does – and can't – do. Every day of the week, it seems that a new “big data” company comes on the scene claiming to leverage data science. Some of them provide real benefit. Others prey on the people without a mathematical education and their fears of the unknown. Calling these […]
Lakehouse Data Management
Lakehouse data management technology innovation. Most sport teams and university advancement teams understand the efficiencies gained by combining business data from multiple different sources in a central location. Over the last 30 years, there have been several technical advancements designed to combine data streams more efficiently. First there was the data warehouse, followed by the […]